Apollo

Sales intelligence, prospecting and engagement in one GTM platform

Research-based score

4.7

Tested

Features and capabilities4.7

Apollo combines a large B2B database, advanced prospecting filters, engagement, enrichment, AI assistance, calling, APIs and CRM synchronization.

Usability and implementation4.5

G2 reviewers strongly praise usability, search, filtering and time savings, while also reporting a learning curve and the need to verify some contact data.

Pricing and value transparency4.5

Apollo publishes Free, Basic, Professional and Organization annual rates plus explicit credit allowances, though month-to-month rates and some add-on credit pricing need account-level confirmation.

Integrations, security and trust4.8

Apollo documents Salesforce, HubSpot and Slack integrations and publishes ISO 27001 and SOC 2 certification information plus GDPR controls.

Scored by Aditya Verma

Quick facts

Vendor: Apollo.io
Pricing model: freemium
Plan pricing: Free plan; paid plans start at USD 49 per seat/month, billed annually
Free plan: Yes — check limits
Free trial: Not confirmed
Last verified: 9/24/2026

About Apollo

Apollo is a go-to-market platform combining B2B contact and company data, prospecting filters, enrichment, sales engagement, AI assistance, calling and workflow integrations. Its self-serve plans use per-seat subscriptions with annual credit allowances, while CRM sync and enrichment connect prospect data with existing revenue workflows.

Best for

B2B sales, SDR, marketing and revenue operations teams that want prospect data, enrichment and outbound execution within one platform.

Apollo pros and cons

Pros

G2 reviewers frequently praise Apollo's ease of use, fast prospect search and strong filtering for building targeted B2B lists.
Combines contact data, enrichment and sales engagement in one product, reducing the need to move between separate prospecting and sequencing tools.
The free plan provides a practical entry point, while paid tiers publish both per-seat prices and annual credit allowances.
Direct Salesforce and HubSpot synchronization supports bidirectional CRM enrichment and activity workflows.
Apollo publishes ISO 27001 and SOC 2 certification information and documents encryption, penetration testing and GDPR controls.

Cons

−G2 reviewers repeatedly report that some contact details can be inaccurate, outdated or missing, so critical prospect data may need verification.
−The breadth of filters, credits, enrichment options and engagement features can create a learning curve for new users.
−Credits expire according to the applicable billing cycle and do not roll over, which can reduce value for teams with uneven prospecting volume.
−Paid subscriptions are generally non-cancelable and non-refundable during the subscription term under Apollo's current terms.
−Month-to-month self-serve rates and some add-on credit costs are not fully exposed in the annual-pricing view used for this research.

Features

Dialer

Plan and feature availability vary · Telephony usage and advanced dialer capabilities can be plan-dependent.

Chrome Extension

Available across plans with usage limits · Underlying data and credit rules still apply.

Sales Sequences

Paid plans provide expanded engagement capabilities · Sending and automation limits vary by plan and connected mailbox.

Waterfall Enrichment

Available with plan-specific credit usage · Enrichment consumes applicable credits.

API Access

Usage and access depend on plan · API consumption can be credit-based and subject to rate limits.

Advanced Search and Filters

Paid plans expand filters and selection limits · Free plan offers a smaller filter and record-selection set.

CRM Synchronization

Integration availability varies by tier · CRM administration and field mapping are required.

AI Assistant

Availability and usage vary by plan · AI-generated responses can be inaccurate and should be verified.

B2B Contact and Company Data

All plans with plan-specific limits · Record access, exports and credits vary by plan.

Buying Intent

Plan-specific · Number of intent topics varies by tier.

Platforms

Chrome extensionWebAPI

Integrations

Salesforce HubSpot Zapier Slack Microsoft Outlook

Pricing

Free

Check the vendor for current free-tier limits.

Basic

USD 49.00per month, billed annually

Basic: USD 49.00/user/month, billed annually. The Basic figure is per user with annual billing. Check data credits, export limits and applicable outreach obligations before using prospect information.

Professional

USD 79.00per month, billed annually

Higher self-serve tier with 48,000 credits per seat per year and larger prospecting and engagement allowances. Limit: Credits expire according to the billing cycle Limit: Published USD 79 rate requires annual billing Billing unit: per seat/month Minimum seats: 1 Minimum commitment: Annual billing for published rate

Organization

USD 119.00per month, billed annually

Highest published self-serve tier with 72,000 credits per seat per year and a three-seat minimum. Limit: Minimum 3 seats Limit: Published USD 119 rate requires annual billing Limit: Credits expire according to the billing cycle Billing unit: per seat/month Minimum seats: 3 Minimum commitment: Annual billing for published rate

Official pricing / availability source · Checked 22 September 2026. Confirm current taxes, regional terms and allowances. A listed plan is not necessarily the cheapest option.

Editorial verification: 9/24/2026. Check the vendor's site for current pricing.

Read the full Apollo pricing article

Alternatives to Apollo

Gong

Revenue AI platform for conversations, deals, forecasting, engagement and coaching

HubSpot Breeze

HubSpot AI for CRM-grounded assistance, agents, research and go-to-market automation

Intercom Fin

AI customer agent for service, sales and ecommerce across Intercom or existing helpdesks

Zendesk AI

AI agents and copilots built into Zendesk service workflows

Read the full Apollo alternatives article

Apollo — frequently asked questions

What is Apollo used for?

Sales intelligence and engagement platform combining contact data, prospecting, sequencing, enrichment and sales workflow automation for outbound teams.

How much does Apollo cost?

Source checked 22 September 2026: official vendor information. Confirm taxes, country and renewal terms at checkout.

Has SearchSagar tested Apollo?

This is a research-based directory profile, not a scored hands-on review. Read the official source and try a representative task before committing.

How do Apollo credits work?

Apollo plans include credits used for particular data, enrichment and platform actions. Paid annual plans publish 30,000 credits for Basic, 48,000 for Professional and 72,000 for Organization per seat per year. Apollo's terms say credits expire based on the applicable billing cycle and do not roll over into later subscription or payment periods.

Which CRMs integrate with Apollo?

Apollo directly supports Salesforce and HubSpot with bi-directional CRM synchronization. These integrations can move contacts or accounts between systems, sync activities and enrich existing CRM records. Apollo also integrates with tools such as Slack, Outlook and Zapier. Exact functionality and permissions depend on the connected service and Apollo plan.

What do G2 reviewers say about Apollo?

G2 lists Apollo.io at 4.7 out of 5 from roughly 9,800 reviews as of the research date. Review themes commonly praise ease of use, search and filtering, lead-generation efficiency and time savings. Repeated criticisms include inaccurate or outdated contact data, a learning curve and some missing or limited features. SearchSagar has not tested Apollo.