HubSpot Breeze
HubSpot AI for CRM-grounded assistance, agents, research and go-to-market automation
Current HubSpot sources verify Breeze Assistant, Customer Agent, Prospecting Agent, Data Agent, Agent Hub, agent builder, custom agents, projects, CRM-grounded answers and connected-app search.
Breeze is embedded inside HubSpot instead of requiring a separate AI workspace, which reduces context switching, although capabilities depend on the underlying HubSpot product, edition, permissions and data quality.
Breeze Assistant is included at no additional cost, while outcome-based agents and other AI actions use transparent HubSpot Credits; the total HubSpot subscription and seat cost still varies by product and edition.
HubSpot publishes SOC 1 Type II, SOC 2 Type II, SOC 3, HIPAA, GDPR and CCPA information, plus AI controls and contractual restrictions on third-party model providers training on customer data.
Scored by Shikha Goyal
Quick facts
- Vendor
- HubSpot, Inc.
- Pricing model
- usage based
- Plan pricing
- Breeze Assistant is included at no additional cost; Customer Agent starts at USD 0.50 per resolved conversation
- Free plan
- Yes — check limits
- Free trial
- Not confirmed
- Last verified
- 9/24/2026
About HubSpot Breeze
HubSpot Breeze is the AI layer across HubSpot's customer platform. It combines Breeze Assistant with Customer Agent, Prospecting Agent, Data Agent, Agent Hub and agent builder so marketing, sales and service teams can work from CRM context, automate research and outreach, resolve customer conversations and build custom agents. Breeze is not sold as one standalone subscription; costs depend on HubSpot editions, seats and usage-based credits.
Best for
Organizations already using HubSpot that want AI assistance and agents grounded directly in CRM, customer, sales, marketing and service data.
HubSpot Breeze pros and cons
Pros
- Breeze Assistant is included with every HubSpot subscription and uses CRM and customer context rather than operating as a disconnected generic chatbot.
- HubSpot now publishes clear outcome rates for key agents: Customer Agent at USD 0.50 per resolved conversation, Data Agent at USD 0.10 per answer and Prospecting Agent at USD 1 per recommended lead.
- Agent builder lets teams create custom agents from natural-language instructions, existing CRM data, tools and organizational knowledge without conventional coding.
- Breeze spans marketing, sales and service workflows, so research, content, outreach, support and CRM automation can share the same customer context.
- HubSpot publishes extensive enterprise security and compliance documentation, including SOC 2 Type II and strong controls over how third-party AI providers may use customer data.
Cons
- −Breeze is not one independently priced product, so total cost can be difficult to compare because HubSpot subscription editions, seats, add-ons and credits all matter.
- −AI-agent usage can scale quickly: Customer Agent, Prospecting Agent, Data Agent and custom-agent actions consume credits or outcome-based usage.
- −The exact G2 rating available for HubSpot Breeze Customer Agent is based on only four reviews and should not be treated as a rating for the entire Breeze product family.
- −Many advanced agents and Agent Hub workflows require Professional or Enterprise Hub editions even though Breeze Assistant itself is broadly available.
- −HubSpot subscriptions generally cannot be canceled mid-term for a refund, so annual or committed buyers should review renewal and credit needs carefully.
Features
Platforms
Integrations
Pricing
Conversational AI assistant included at no additional cost with every HubSpot subscription. Limit: Underlying HubSpot account, permissions and product access still apply Billing unit: included with HubSpot subscription
Outcome-based customer-service AI usage. Limit: USD 0.50 per resolved text conversation at current published rate Limit: Underlying eligible HubSpot plan required Billing unit: per resolved conversation
Usage-based research and data answering inside HubSpot. Limit: USD 0.10 per answer at current published rate Billing unit: per answer
Outcome-priced account research and prospecting assistance. Limit: USD 1.00 per recommended outreach lead at current published rate Billing unit: per lead recommendation
Adds 1,000 monthly HubSpot Credits to support usage-based AI and automation features. Limit: Unused monthly credits do not roll over Billing unit: per additional 1,000 credits/month Minimum commitment: Remainder of current commitment term
Official pricing / availability source · Checked 23 September 2026. Confirm current taxes, regional terms and allowances. A listed plan is not necessarily the cheapest option.
Editorial verification: 9/24/2026. Check the vendor's site for current pricing.
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