HubSpot Breeze Pricing 2026: Credits, Agent Costs & Plans

HubSpot Breeze pricing is different from a conventional SaaS plan. There is no single 'Breeze Pro' subscription with one monthly fee. Breeze Assistant is included with HubSpot subscriptions at no additional cost, while specialized agents and advanced AI work use outcome-based rates or HubSpot Credits. The underlying HubSpot Hub, edition, seats and add-ons still determine the base platform cost.

Current HubSpot Breeze pricing overview

HubSpot separates the cost of the AI experience into three layers. First, you need the underlying HubSpot account and whatever Hub products or editions your workflow requires. Second, Breeze Assistant itself is included at no additional charge. Third, selected agents and custom AI work consume credits or use published outcome rates.

Breeze Assistant: included at no additional cost

HubSpot states that Breeze Assistant is included with every HubSpot subscription at no additional cost. This includes CRM-grounded questions, content drafting, summaries, meeting preparation and other assistant functions, although individual actions can still depend on the HubSpot products and permissions available to the user.

This is a useful entry point because a current HubSpot customer can evaluate the assistant without first buying a separate AI seat. It should not be interpreted as meaning every Breeze agent or AI workflow is free. Advanced work can still require eligible Hub editions and credits.

Customer Agent pricing: $0.50 per resolved conversation

Customer Agent uses an outcome-based model. HubSpot currently lists the rate at $0.50 when the agent resolves a conversation without human help. In the HubSpot Credit system, one qualifying resolution consumes 50 credits at the standard rate.

For budgeting, support volume matters more than seat count. At 1,000 AI-resolved conversations per month, the incremental usage value is approximately $500 at the published rate. At 10,000 resolutions, it is approximately $5,000. Those examples cover the agent outcome charge only; they do not include the HubSpot subscriptions, seats, messaging or service infrastructure required to operate the workflow.

Prospecting Agent pricing: $1 per recommended lead

Prospecting Agent currently costs $1 per lead recommended for outreach, equivalent to 100 credits. A team processing 500 recommended leads in a month would therefore create approximately $500 of usage at the published rate, before underlying HubSpot subscription costs.

This structure is easier to connect to sales activity than a vague AI add-on, but teams should define what qualifies as useful output. If the sales organization ignores most recommendations, the effective cost per acted-on lead can be much higher than the headline $1 rate.

Data Agent pricing: $0.10 per answer

Data Agent currently uses 10 credits per answer, equivalent to $0.10 at the published standard credit rate. This can be economical for targeted CRM research, but volume grows quickly if agents or workflows query many records repeatedly.

A practical budget should estimate questions per record, records per workflow and workflow frequency. For example, 20,000 Data Agent answers in a month would correspond to roughly $2,000 at the published rate before any base HubSpot costs.

HubSpot Credits explained

HubSpot Credits are the common usage unit for selected AI-powered features. HubSpot currently prices additional credits at $0.010 each. Customers can purchase capacity in 1,000-credit packs for $10 or use Pay-as-You-Go beyond their monthly limit, depending on account settings and eligibility.

HubSpot says customers on its current seats-based pricing model receive included credits each month, with the amount varying by subscription. The allocation is shown in the account rather than represented by one universal number for every customer.

Do HubSpot Credits roll over?

No. HubSpot says included credits refresh each month and unused credits expire at the end of the period. That means a permanently oversized capacity purchase does not build a bank for future demand. Teams with seasonal usage should compare planned capacity with Pay-as-You-Go instead of assuming unused credits will carry forward.

Agent Builder and custom-agent costs

HubSpot states that Agent Builder is included in Starter, Professional and Enterprise editions. Building an agent and running it are not the same cost event. Custom-agent runs consume HubSpot Credits based on 'action units'—the amount of work the agent performs to satisfy the prompt. Because a custom agent can take different actions on different runs, the cost is less predictable than the fixed rates published for Customer, Prospecting and Data Agents.

Before deploying a custom agent at scale, teams should test a representative set of jobs, record average credit consumption and set a feature-level spend limit. A workflow that looks inexpensive in a five-run pilot can become meaningful spend when applied to tens of thousands of records.

Underlying HubSpot subscription costs

Breeze should be budgeted as an incremental AI layer on top of HubSpot, not as an isolated software purchase. A company may already be paying for Marketing Hub, Sales Hub, Service Hub, Content Hub, Data Hub or other products, each with its own edition and seat rules. Some AI workflows require specific paid products or higher editions.

This makes comparisons with standalone AI tools tricky. A current HubSpot customer may view Breeze's incremental cost as attractive because the CRM and workflow system is already funded. A new buyer comparing from zero must include the cost of adopting HubSpot itself.

Free access and trial considerations

Breeze Assistant is included with HubSpot subscriptions, and HubSpot offers free entry points across its CRM platform. However, SearchSagar does not treat that as a universal free plan for every Breeze agent. Advanced agents, Agent Hub capabilities and production automation can depend on edition eligibility and credits.

HubSpot also offers trials for some Hub products and editions, but there is not one universal Breeze trial with a single duration that applies to every agent. Buyers should use the current HubSpot checkout or sales process to verify the exact trial attached to the required Hub.

Billing examples

These examples show the incremental AI usage at current published rates, excluding underlying HubSpot subscription costs:

• Small support deployment: 500 Customer Agent resolutions = about $250 in usage.
• Sales research workflow: 750 Prospecting Agent recommendations = about $750 in usage.
• Data research workflow: 5,000 Data Agent answers = about $500 in usage.
• Mixed team: 1,000 support resolutions + 500 prospecting recommendations + 10,000 data answers = about $2,000 in usage.

Actual billing can differ based on included credits, capacity packs, account configuration and future pricing changes.

Cancellation, renewals and refunds

HubSpot's current Customer Terms state that subscriptions automatically renew unless auto-renewal is turned off before the current term ends, unless the Order says otherwise. The terms also generally state that a customer cannot cancel a subscription before the end of the current term for a refund of prepaid or unused fees, except for specified circumstances such as certain breaches, service modifications or legal rights.

Because HubSpot orders can include multiple products and commitment terms, buyers should read the specific Order Form as well as the general Customer Terms. Do not assume that turning off an AI feature cancels the underlying HubSpot contract.

Which pricing model fits each buyer?

Existing HubSpot users starting with AI: begin with Breeze Assistant because it is included and provides the lowest-friction way to identify useful workflows.

Support teams: model Customer Agent around expected resolved conversations, not total inbound conversations. Compare the $0.50 resolution cost with human handling cost and escalation quality.

Outbound sales teams: calculate Prospecting Agent value against accepted recommendations and meetings created, not the number of leads processed.

RevOps and data teams: estimate Data Agent questions per record and month. High-volume record enrichment can accumulate usage faster than occasional ad hoc analysis.

Custom automation teams: pilot action-unit consumption before broad deployment because custom-agent costs are more variable than the fixed outcome rates.

How HubSpot Breeze pricing compares with alternatives

Ada primarily uses conversation-based enterprise pricing for its AI customer-service agent, with a resolution-based option for some enterprises. Apollo has public seat pricing for a sales-intelligence and outbound platform, currently starting with a free plan and paid annual-billing tiers from $49 per seat per month. Gong uses custom enterprise pricing built around per-user licenses plus a platform fee. These products solve narrower parts of the Breeze stack, so a price comparison is meaningful only when the workflow scope is the same.

Questions to ask before subscribing

• Which HubSpot Hub and edition is required for the agent or workflow we want?
• How many HubSpot Credits are already included in our account?
• What is the expected monthly volume of resolutions, recommended leads, answers or custom-agent actions?
• Will we use capacity packs, Pay-as-You-Go or both?
• What credit limit should be set for each feature?
• Which seats, messaging services or other add-ons are required outside the AI usage charge?
• What is the renewal date and commitment term for the underlying HubSpot subscription?

Related HubSpot Breeze articles

• HubSpot Breeze Review 2026
• Best HubSpot Breeze Alternatives
• HubSpot Breeze product page

Final HubSpot Breeze pricing verdict

HubSpot has made the unit economics of several Breeze agents unusually clear: $0.50 per Customer Agent resolution, $1 per Prospecting Agent recommended lead, $0.10 per Data Agent answer and $0.010 per additional credit. What remains complex is the stack around those rates. The underlying HubSpot products, seats and eligibility can matter more than the agent usage charge itself.

For an existing HubSpot customer, the best budgeting method is to treat the current subscription as the base platform and model Breeze as incremental usage. For a new customer, compare the total HubSpot stack with a specialist alternative rather than comparing a single agent rate with another product's entire subscription.