Zapier

AI orchestration and workflow automation platform connecting 9,000+ apps with Zaps, Tables, Forms, MCP, AI steps and developer tools.

AI Automation & Agent Builders Tested

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Research-based score

4.6

Tested

Features and capabilities4.8

Official sources verify multi-step Zaps, Tables, Forms, MCP, AI steps, webhooks, code, conditional workflows and a large automation toolkit.

Usability and implementation4.5

Recent G2 and Capterra feedback frequently praises fast no-code setup and Copilot assistance, while complex workflows can require more troubleshooting experience.

Pricing and value transparency3.8

Entry prices and task logic are public, but total spend varies materially with task tiers, AI multipliers, code runtime and overage behavior.

Integrations, security and trust4.9

Zapier publishes a 9,000+ app catalog, SOC 2 Type II/SOC 3 information, a DPA and enterprise governance controls, backed by a large third-party review footprint.

Scored by Surabhi Singh

Quick facts

Vendor: Zapier, Inc.
Pricing model: freemium
Plan pricing: Free plan available; Professional starts at USD 19.99/month when billed annually
Free plan: Yes — check limits
Free trial: Yes — check eligibility
Last verified: 9/24/2026

About Zapier

Zapier is a no-code and low-code automation platform for connecting business applications, moving data, orchestrating multi-step workflows and adding AI actions without building every integration from scratch. Its 2026 platform bundles Zap workflows, Tables, Forms and Zapier MCP across core plans, while AI by Zapier, Copilot, webhooks, code, paths and a 9,000+ app ecosystem support more advanced automation. Pricing is primarily task-based, so workflow volume and the type of AI, code or connector steps used can materially affect total cost.

Best for

Individuals and teams that need a broad app-integration catalog and want to automate cross-tool business processes without maintaining custom integration infrastructure.

Zapier pros and cons

Pros

Zapier supports 9,000+ app integrations, giving teams one of the broadest prebuilt connector catalogs in the automation market.
Current plans bundle Zap workflows, Tables, Forms and Zapier MCP, reducing the need to buy those core building blocks separately.
The visual builder, Copilot and large template ecosystem make simple automations approachable for non-developers while webhooks and code extend advanced use cases.
AI by Zapier can use model tiers, tools and knowledge sources, and paid plans can use bring-your-own AI credentials for certain workflows.
G2 and Capterra reviewers consistently highlight time savings, breadth of integrations and ease of connecting otherwise disconnected business tools.

Cons

−Task-based billing can become expensive or harder to predict as workflow volume and the number of billable action steps increase.
−AI model tiers, tool calls and extended code runtimes can consume multiple tasks, so advanced AI workflows require closer usage monitoring.
−The Free plan is limited to 100 tasks per month and two-step Zaps, which is mainly suitable for light automation or evaluation.
−Reviewers commonly report that complex multi-step automations can become difficult to troubleshoot when upstream apps, mappings or APIs change.
−Zapier purchases are generally non-refundable, and pay-per-task usage can still create final-cycle charges after a plan is downgraded.

Features

Zapier Tables

Available

Included across current core plans · Record capacity varies by plan.

Zapier MCP

Available

Included across current core plans · MCP actions draw from shared task usage and connector availability varies.

9,000+ App Integrations

Available

All plans · Specific triggers/actions depend on each app; some apps or features require paid third-party accounts.

Zapier Copilot

Available

All core plans · Generated workflows still require validation of mappings, permissions and task behavior.

Webhooks

Available

Professional and higher · API authentication, payload design and third-party rate limits remain the customer's responsibility.

Zapier Forms

Available

Included across current core plans · Page counts and advanced capabilities vary by plan.

AI by Zapier

Available on paid core plans

Professional, Team and Enterprise · Standard, Advanced and Premium tiers use different task multipliers; tool calls can add further task usage.

Zap Workflows

Available

All plans · Free supports two-step Zaps; multi-step workflows require Professional or higher.

Code by Zapier

Available

All plans with plan-specific limits · Runtime limits vary by plan and extended runtime can consume additional tasks.

Paths and Workflow Logic

Available on paid plans

Professional and higher · Complex branching increases maintenance and debugging complexity even when certain built-in logic steps do not count as tasks.

Platforms

Chrome extensionDeveloper platformCloudWebAPI

Integrations

Airtable Shopify Gmail Salesforce Google Sheets HubSpot Google Calendar Notion Slack OpenAI

Pricing

Free

USD 0.00/month with annual billing

Free-forever core automation tier for light usage and evaluation. Limit: 100 tasks per month Limit: One user Limit: 15-minute polling for polling triggers Limit: Paid multi-step and premium app features are restricted Billing unit: per account/month Minimum seats: 1 Minimum commitment: None

Professional

USD 29.99/month

USD 19.99/month with annual billing

Individual paid plan for advanced multi-step automation and premium app access. Limit: Starting annual price is tied to an entry task tier Limit: Single-user account Limit: Task overages/pay-per-task can add cost Billing unit: per account/month Minimum seats: 1 Minimum commitment: Monthly or annual

Team

USD 103.50/month

USD 69.00/month with annual billing

Collaborative automation plan for teams building and managing shared workflows. Limit: Starting price varies with selected task tier Limit: Shared task pool Limit: Advanced enterprise governance requires Enterprise Billing unit: per account/month Minimum seats: 1 Minimum commitment: Monthly or annual Contact sales for a quote.

Enterprise

See pricing details

Enterprise automation and AI orchestration with organization-wide governance and support. Limit: Custom pricing Limit: Contract terms and usage commitments vary Billing unit: custom contract Minimum commitment: Contract Contact sales for a quote.

Official pricing / availability source · Checked 23 September 2026. Confirm current taxes, regional terms and allowances. A listed plan is not necessarily the cheapest option.

Editorial verification: 9/24/2026. Check the vendor's site for current pricing.

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Zapier — frequently asked questions

What is Zapier used for?

Zapier is used to connect business applications and automate repetitive work through trigger-and-action workflows called Zaps. It also includes Tables, Forms, MCP, AI tools, webhooks and code steps for broader automation and AI-orchestration use cases.

How much does Zapier cost in 2026?

Zapier has a Free plan with 100 tasks per month. Professional starts at USD 19.99/month when billed annually, Team starts at USD 69/month when billed annually, and Enterprise uses custom pricing. Monthly billing and higher task tiers cost more.

Does Zapier have a free plan?

Yes. The current Free plan includes 100 tasks per month, unlimited Zap workflows, Tables and Forms, two-step Zaps, one user and a 15-minute polling interval for polling triggers.

Does Zapier offer a free trial?

Yes. New accounts are automatically enrolled in a 14-day Professional trial. Zapier says no payment method is required and accounts move to the Free plan rather than auto-upgrading when the trial ends unless a paid plan is purchased.

How many apps does Zapier integrate with?

Zapier currently advertises more than 9,000 app integrations. Exact triggers, actions and premium-app requirements vary by connector and plan.

How does Zapier task pricing work?

Zapier uses a shared task pool across several automation capabilities. Successful actions generally consume tasks, while AI model tiers, tool calls, code runtime and some connector types can use different task rates. Paid accounts may use pay-per-task billing after the included allowance.