v0 Pricing 2026: Free, Plus, Business, Credits & Model Costs

v0 pricing in 2026 has two layers: the workspace subscription and the model credits consumed while the AI builds or modifies an application. The current public plans are Free at $0, Plus at $30 per user per month, Business at $100 per user per month and Enterprise with custom pricing.

The headline subscription alone does not describe total cost. Free includes $5 in monthly credits. Plus and Business each include $30 in monthly credits per user plus $2 in free daily credits when the user logs in. Once those balances are consumed, eligible paid users can purchase additional credits. Vercel hosting, databases, model APIs, payments and other third-party services are billed separately.

That makes v0 different from a flat-price no-code subscription. A small isolated page can remain inexpensive, while a team iterating on a large repository with expensive models can consume considerably more than the seat fee.

v0 pricing at a glance

Free plan

Free costs $0. It includes $5 of monthly credits, Design Mode, GitHub sync and deployment to Vercel.

The main limitation is seven messages per day. Because application building is iterative, seven prompts can disappear quickly when the agent needs several correction cycles.

Free is still a meaningful evaluation plan because it exposes the real product rather than a restricted demonstration.

Plus plan: $30/user/month

Plus is the main self-serve paid plan. It costs $30 per user per month and includes access to all supported models.

Each paid user receives $30 in monthly included credits and can also receive $2 of free daily credits on login. Teams can purchase additional credits and share purchased balances while using centralized Vercel billing.

Plus is the practical starting point for active independent developers and small product teams.

Business plan: $100/user/month

Business costs $100 per user per month. Its base generation allowance remains $30 in monthly credits per user plus the same $2 daily login credit as Plus.

The $70 premium over Plus is mainly for governance and privacy. Business opts out of model training by default and current enterprise positioning includes v0 API access.

A ten-user Business team therefore spends $1,000 per month in seats while receiving $300 of base monthly generation credits before daily login grants.

Enterprise pricing

Enterprise uses custom pricing. Public material lists all-model access, data never used for training, SAML SSO, role-based access control, priority access and guaranteed support SLAs.

Vercel also markets dedicated Secure Compute, AWS Bedrock Inference and compliance inheritance capabilities for larger accounts.

Enterprise buyers should request exact credit allowances, API limits, support response times and infrastructure terms in their order.

How v0 credits work

v0 uses credits as the billing abstraction for model work. Behind the scenes, model usage is token-based, and input context, cache activity and generated output all contribute to cost.

A short user prompt can still be expensive if v0 must read many project files. Conversely, an isolated component can be inexpensive even when the generated output is visually complex.

The selected model matters because different models have different token rates.

Model pricing and cost profile

The live pricing page exposes separate input, cache-write, cache-read and output pricing for v0 Mini, v0 Pro, v0 Max and v0 Max Fast.

v0 Mini is positioned as the lower-cost fast option, v0 Pro as the balanced default, v0 Max for difficult work and Max Fast for high intelligence with faster output.

The exact token table can change as models evolve, so the live pricing page should be treated as authoritative for capacity planning.

Monthly credit rollover

v0 introduced credit rollover and extended monthly-credit expiry to 65 days in March 2026.

Unused plan credits can therefore survive beyond a single billing cycle, but they cannot accumulate indefinitely.

Teams with irregular usage should monitor aging balances because older rolled-over credits can expire while newer ones remain.

Purchased credit expiry

Additional purchased credits last longer. Current v0 changelog documentation says purchased credits expire one year after purchase.

This is useful for bursty projects where a team needs extra generation during a launch month without permanently moving to a different subscription tier.

An important current behavior is that purchased credits require an active paid subscription to use after the subscription itself expires.

$2 daily paid-user credits

Paid users can receive $2 in free credits on login each day. Frequent users can therefore receive meaningful extra generation value beyond the $30 included monthly balance.

The daily grant is activity-dependent and should not be treated as a fixed guaranteed monthly pool if team members do not log in every day.

What happens when you run out?

Plus and Business can purchase additional credits beyond the included monthly balance. Purchased credits can be shared across the team.

v0 supports continued on-demand usage so work does not have to stop immediately at zero included balance.

Organizations should define internal budgets because iterative AI development can create variable spend above the fixed seat cost.

What happened to the $20 Premium plan?

Older v0 documentation and third-party reviews reference a $20 Premium plan. That plan is legacy and being sunset for new users.

The current public self-serve paid entry point is Plus at $30 per user per month. New buyers should not use old Premium screenshots as current pricing evidence.

Annual billing

The current public pricing page foregrounds monthly per-user rates for Plus and Business. It does not expose one universal annual-equivalent rate for the new plan structure in the public crawl used for this review.

Buyers should confirm annual commitment or discount directly inside Vercel billing. Enterprise contracts can use negotiated commercial terms.

Is Vercel hosting included?

No. v0 is the AI app-generation product. Deployment can be sent to Vercel, but Vercel infrastructure has its own plans, usage metrics and charges.

A production application can consume functions, bandwidth, image optimization, storage, edge requests, observability or other infrastructure resources.

This is one of the most important hidden-cost distinctions in v0 pricing.

Third-party costs

Generated applications can connect to Supabase, Neon, Upstash, Stripe, AI APIs, email providers, analytics platforms and other services. Those products have their own pricing and quotas.

A project that is inexpensive to generate can still become expensive to operate if it has many users or calls paid APIs heavily.

Budget build cost and run cost separately.

Free vs Plus

Free is an evaluation plan; Plus is an active-building plan. Plus adds all-model access, daily login credits, purchased shared credits, centralized billing and stronger collaboration.

For anyone building more than occasional prototypes, the seven-message daily cap on Free is likely to become the first practical limitation.

Plus vs Business

This is the most important plan comparison because both include the same $30 monthly credits per user.

Business costs more than three times as much as Plus because of data controls, training opt-out by default and API/governance capabilities, not because of a larger generation allowance.

If a five-person team does not need those controls, Plus is $150 per month versus $500 on Business before extra credits.

Business vs Enterprise

Business provides self-serve privacy improvements, while Enterprise adds procurement-level controls such as SSO, RBAC, support SLAs and stronger secure-compute commitments.

Organizations subject to central identity policies or regulated-data requirements should evaluate Enterprise instead of assuming Business satisfies every enterprise requirement.

Refund policy

Vercel's AI Product Terms state that credits are not redeemable for cash and purchased credits are generally non-refundable. Payments are final and non-refundable unless Vercel authorizes otherwise or law requires.

That makes usage planning important before buying a large additional-credit balance.

Cancellation

Plan management happens through Vercel billing. Users should cancel before the next renewal if they do not want another charge.

Because plan credits and purchased credits have different expiration rules, review remaining balances before canceling.

10-user cost example

The example makes clear that Business is a governance purchase rather than a larger base-credit package.

How to estimate total v0 cost

Start with a representative application, not a landing page. Import a repository, ask for a real feature, connect the database, add authentication and fix several realistic bugs.

Record credit consumption across the complete loop. Then add projected Vercel infrastructure and third-party service spend.

For multi-user teams, multiply the seat price separately from credit spend. Business and Enterprise should also include the organizational value of privacy, API access and governance.

v0 pricing verdict

v0 Free is a useful evaluation tier. Plus at $30/user/month is the rational starting point for most active builders. Business at $100/user/month is a governance purchase, not a generation-volume upgrade.

The credit system is relatively transparent because v0 publishes model pricing and usage, but actual project cost remains variable. Large repositories, repeated corrections and premium models consume more.

For Vercel-first teams, the integrated workflow can justify those costs. Buyers seeking a more bundled app-builder price should compare Lovable, Bolt.new and Replit Agent.

Frequently asked questions