Semrush Pricing 2026: SEO, Starter, Pro+, Advanced & AI Visibility
Semrush pricing explained: SEO, Starter, Pro+ and Advanced costs, AI prompt limits, annual discounts, standalone AI Visibility, add-ons, trial and refund rules.
Semrush's 2026 pricing structure combines traditional SEO and AI Search under four main self-serve tiers: SEO, Starter, Pro+ and Advanced. Monthly list prices are $139, $199, $299 and $549. Annual billing lowers the effective monthly price to $117.33, $165.17, $248.17 and $455.67.
Semrush also offers a limited free account, custom Enterprise pricing and separate specialist toolkits. Standalone AI Visibility starts at $99 per domain per month billed annually, so total cost can differ substantially depending on which parts of the ecosystem a team uses.
Quick verdict
SEO is the best-priced route for freelancers and small businesses that mainly need keyword research, competitor data, Position Tracking, Site Audit and basic AI-search monitoring. Starter is the real entry point for teams treating AI visibility as a core KPI because it adds 50 tracked prompts, AI brand performance and MCP access. Pro+ is better for agencies needing historical data, content optimization, cannibalization analysis and 100 prompts. Advanced is for larger operations that need 5,000 tracked keywords, 200 AI prompts and API integration. Buyers should budget add-ons separately because extra users, reports and specialist toolkits can materially increase the bill.
Key takeaways
- SEO costs $139/month or $117.33/month billed annually
- Starter costs $199/month or $165.17 annual-equivalent
- Pro+ costs $299/month or $248.17 annual-equivalent
- Advanced costs $549/month or $455.67 annual-equivalent
- Annual billing saves up to 17%
- SEO includes 5 websites and 500 tracked keywords
- Starter adds 50 AI prompts/day, one AI brand-performance domain and MCP access
- Pro+ includes 15 websites, 1,500 keywords and 100 AI prompts
- Advanced includes 40 websites, 5,000 keywords, 200 AI prompts and API data integration
- Standalone AI Visibility Base is $99/domain/month billed annually with 25 prompts
- Additional users start at $45/month
- Semrush offers a 7-day free trial
- The standard 7-day money-back guarantee applies primarily to qualifying initial annual purchases and not month-to-month subscriptions
Semrush pricing checked on September 25, 2026 against the live SEO + AI Search pricing page, standalone AI Visibility pricing and current Cancellation and Refund Policy.:
S
Semrush Tested
Brand visibility platform for SEO, AI search, competitor intelligence, content and marketing analytics
Best for: SEO, growth, content and marketing teams that need deep competitive data, rank tracking, technical audits and increasingly AI-search visibility in one broad marketing intelligence platform.
Features and capabilities5.0
Usability and implementation4.6
Pricing and value transparency4.2
Integrations, security and trust4.9
Key features
- Content Optimization
- API Data Integration
- Enterprise AI Optimization
- Position Tracking
- AI Visibility
Pros
- G2 rates Semrush around 4.5/5 with more than 3,300 reviews on its main product, giving it one of the strongest independent review bases in the SEO category.
- Semrush combines keyword research, competitor intelligence, Position Tracking and Site Audit with newer AI-search visibility and sentiment analysis.
- Current Starter and higher packages combine traditional SEO with prompt tracking across AI search rather than forcing teams to buy a completely separate visibility product.
Cons
- G2 reviewers commonly say the platform can feel overwhelming because of the number of modules, settings and reporting surfaces.
- Pricing is premium for freelancers and smaller businesses, and additional users or specialized toolkits can add substantial monthly cost.
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Semrush pricing at a glance
| Plan | Monthly price | Annual effective price | Websites | Tracked keywords | AI prompts |
|---|---|---|---|---|---|
| Free | $0 | $0 | Limited | Limited | Limited AI checks |
| SEO | $139 | $117.33/month | 5 | 500 | Entry AI monitoring |
| Starter | $199 | $165.17/month | 5 | 500 | 50/day |
| Pro+ | $299 | $248.17/month | 15 | 1,500 | 100/day |
| Advanced | $549 | $455.67/month | 40 | 5,000 | 200/day |
| Enterprise | Custom | Custom | Custom | Custom | Custom large-scale |
Semrush Free pricing
Semrush maintains a limited free account for basic exploration. Current feature documentation says free users can check selected AI mentions, citations and visibility information and run a limited AI-readiness audit. The free account is heavily restricted compared with paid plans and should be treated as evaluation rather than a production SEO platform.
Semrush SEO pricing
SEO costs $139 per month or $117.33 per month equivalent when billed annually, approximately $1,407.96 per year. It includes five monitored websites, 500 daily-tracked keywords, keyword research, competitor analysis, Position Tracking, Site Audit, AI-search performance monitoring, AI sentiment and AI visibility reports.
Semrush Starter pricing
Starter costs $199 monthly or $165.17 per month equivalent when billed annually, approximately $1,982.04 per year. It keeps five websites and 500 tracked keywords but adds 50 custom AI prompts tracked daily, one domain for AI brand performance, 300 AI visibility reports per day, an AI-ready Site Audit and MCP access.
Semrush Pro+ pricing
Pro+ costs $299 per month or $248.17 annual-equivalent, approximately $2,978.04 per year. It expands capacity to 15 websites, 1,500 tracked keywords and 100 AI prompts while adding historical SEO data, content optimization, keyword cannibalization analysis and multi-location/device tracking.
Semrush Advanced pricing
Advanced costs $549 monthly or $455.67 annual-equivalent, approximately $5,468.04 per year. It supports 40 websites, 5,000 tracked keywords and 200 AI prompts and adds SEO Share of Voice and API data integration.
Semrush Enterprise pricing
Enterprise uses custom pricing. Current positioning includes unlimited projects and custom limits, large-scale prompt tracking, multi-brand AI visibility, advanced AI automations, forecasting, ROI attribution, multi-million-page crawling, SSO, audit logs, custom integrations, enterprise SLA and 24/7 support.
Standalone AI Visibility pricing
AI Visibility Base currently costs $99 per domain per month billed annually, for $1,188 per year. It includes 25 custom prompts tracked daily, one Brand Performance domain, mentions across ChatGPT, Google AI, Gemini and Perplexity, competitor research, prompt research and an AI-ready Site Audit.
Additional-user pricing
Additional users currently start at $45 per month. This gives teammates individual logins while keeping work inside a shared account and project structure. Large teams should include seat costs in total-cost comparisons.
Reporting add-ons
Semrush currently lists Base Report at $10 per month and Pro Report at $20 per month. Pro Report adds external integrations, white-labeling, AI-generated summaries and more delivery options.
Lead Generation add-on
Lead Generation is currently listed at $90 per month and supports agency-partner visibility and related lead-generation workflows. This is separate from core SEO and AI Search pricing.
Separate Semrush toolkits
Semrush also sells specialist products for Content, Local, Traffic & Market, Social, Advertising and AI PR. These are not automatically included in every SEO + AI Search subscription. This modular structure is flexible but can make total cost harder to estimate from the headline plan alone.
Annual discount
The current pricing page advertises annual savings of up to 17 percent. SEO falls from $139 to $117.33 per month equivalent, Starter from $199 to $165.17, Pro+ from $299 to $248.17 and Advanced from $549 to $455.67.
Does Semrush offer a free trial?
Yes. The current SEO + AI Search page advertises a seven-day free trial on eligible plans. The trial automatically converts to the selected paid subscription unless canceled before it ends.
Semrush cancellation policy
Users can cancel through their authenticated account. Cancellation takes effect at the end of the committed subscription term unless custom contract terms apply.
Semrush refund policy
Semrush offers a one-time seven-day money-back guarantee for qualifying initial online credit-card purchases where the committed subscription term is at least 12 months and for certain initial add-ons. Month-to-month subscriptions are explicitly excluded. Refund requests must be submitted within seven calendar days of the eligible initial order and follow the documented process.
Which Semrush plan offers the best value?
Choose SEO for traditional SEO with light AI monitoring. Choose Starter when AI visibility and daily prompt tracking matter. Choose Pro+ for multi-market agencies and larger content programs. Choose Advanced for API integration and scale. Choose Enterprise for governed, multi-brand visibility operations.
Semrush pricing compared with alternatives
Surfer's annual-billing lineup starts at $49 per month for Discovery, $99 for Standard, $182 for Pro and $299 for Peace of Mind. Scalenut's normal monthly prices are $59 Starter, $89 Plus and $199 Professional, with a limited annual promotion currently lower. Writesonic's current annual prices start at $79 for Starter, $199 for Basic and $399 for Growth.
These products are narrower than Semrush. Surfer emphasizes optimization and AI visibility, Scalenut combines GEO creation and prompt tracking, and Writesonic combines AI-search visibility with content and agentic SEO/GEO workflows.
Related Semrush articles
Final pricing verdict
Semrush is premium-priced because it replaces several distinct SEO and visibility tools. Starter is the most logical general-purpose plan for a team that needs both Google SEO and AI-search tracking. The most important buying step is to model total cost rather than the base subscription because seats, reports and specialist toolkits can turn a reasonable plan into a larger software commitment.
Expert tip
Build your Semrush budget from workflows, not features. List the weekly jobs your team performs—keyword research, rank tracking, audits, AI prompt tracking, reporting and content optimization—then buy only the plan and add-ons required for those jobs.
— SearchSagar editorial team
Frequently asked questions
How much is Semrush SEO?
SEO costs $139/month or $117.33/month equivalent billed annually.
How much is Semrush Starter?
Starter costs $199/month or $165.17 annual-equivalent and includes 50 AI prompts tracked daily.
How much is Semrush Pro+?
Pro+ costs $299/month or $248.17 annual-equivalent and includes 15 websites, 1,500 tracked keywords and 100 AI prompts.
How much is Semrush Advanced?
Advanced costs $549/month or $455.67 annual-equivalent and includes 40 websites, 5,000 tracked keywords, 200 AI prompts and API data integration.
Does Semrush offer refunds?
The standard seven-day money-back guarantee applies mainly to qualifying initial annual online purchases and certain initial add-ons. Month-to-month subscriptions are excluded.
How much is standalone Semrush AI Visibility?
AI Visibility Base currently costs $99 per domain per month billed annually and tracks 25 custom prompts.