HeyGen Pricing 2026: Free, Creator, Pro & Business

HeyGen's current pricing is built around one credit balance for most paid generation features. Free is a limited evaluation plan, Creator targets solo producers, Pro scales individual production up to very high monthly credit allocations, Business adds collaboration and enterprise-style controls, and Enterprise is custom.

The credit system is easier to understand than the older split between unlimited features and premium packs, but it also makes workload planning essential. Avatar III, Avatar IV/V, Video Agent, translation and asset generation use credits at different rates. A 600-credit Creator plan can support many simple videos or a much smaller amount of advanced generation.

HeyGen pricing at a glance

Free: $0

HeyGen Free requires no credit card and is designed for product evaluation. The current public pricing page lists three videos per month, videos up to one minute, Avatar IV access, 500+ stock video avatars, one custom video avatar and 30+ languages.

Free does not use the paid-plan credit balance. It has a separate quota that can vary slightly by region or mobile environment.

Use Free to validate avatar style, editor workflow and basic rendering before paying for production capacity.

Creator: $29/month

Creator costs $29 per month and includes 600 monthly credits. It supports videos up to 30 minutes, 1080p export, extended Avatar IV generation, fast processing, unlimited Photo Avatars, watermark removal, voice cloning and 175+ languages and dialects.

This is the most natural plan for a solo creator or marketer who produces recurring presenter videos but does not require 4K or team collaboration.

The biggest limitation is credit expansion. Creator web users cannot buy one-time credit packs; when 600 credits are consistently insufficient, they must upgrade to Pro.

Creator annual: $288/year

Creator annual billing costs $24 per month equivalent, or $288 paid for the year.

Compared with 12 months at the $29 monthly rate, annual billing saves $60 per year.

Annual users also receive more flexible credit rollover because unused monthly allocations can accumulate until the annual renewal date rather than expiring after one extra monthly cycle.

Pro: starts $49/month

Pro starts at $49 per month with 1,000 credits. It includes 4K export, faster processing, all advanced AI models, edit/proofread controls for translated scripts and the Creator feature set.

Pro is designed for advanced individuals rather than collaborative teams. It is the logical upgrade for Creator users who need higher production volume, 4K output or advanced models.

The plan is configurable rather than one fixed package.

Pro tiers from 1,000 to 100,000 credits

HeyGen lets Pro users select higher monthly credit tiers up to 100,000 credits. Current official pricing FAQs state that the range starts at $49 and can reach $4,300 per month at the 100,000-credit level.

The feature set remains broadly the same across Pro tiers; the main variable is the recurring monthly credit allocation.

That makes cost planning relatively direct once a creator knows average credits per accepted video.

Business: $149/month

Business costs $149 per month for the first seat and includes 1,500 shared monthly credits.

It raises maximum video duration to 60 minutes, provides 4K export and increases concurrency to twice the Pro level.

Business also adds collaboration, centralized billing, SAML SSO, five custom video avatars, comments/editing, team management, interactive video, SCORM export and LMS integrations.

Additional Business seats: $20/month

Each additional Business seat costs $20 per month.

Adding seats does not add more included credits. All members share the same 1,500-credit workspace pool unless additional credits are purchased.

For a large team, this can make the per-seat license inexpensive while increasing pressure on the shared credit balance.

Business extra credits: $0.05 each

Business is the only normal web plan that currently supports one-time credit add-ons.

Extra credits cost $0.05 each in 100-credit blocks. The minimum purchase is 100 credits for $5, and auto-reload can be enabled.

One thousand additional credits would therefore cost $50. Teams with recurring overage should compare that recurring add-on spend with a different commercial arrangement or Enterprise.

Enterprise: custom

Enterprise removes the standard video-duration maximum and provides flexible generation, 4K output, fastest processing and highest concurrency.

Governance features include multi-workspace control, proofreader seats for translation, centralized roles, SCIM provisioning and team-member MFA.

Commercial terms, support, onboarding and invoice billing are customized.

How HeyGen credits work

Credits are the common usage currency across supported paid features. Cost depends on the model, duration and generation type.

For example, current mobile documentation lists Avatar III at about 3 credits per generated minute, Avatar IV Photo Look at 16, Avatar IV Video Look at 31 and Avatar V at 48. Video Agent standard mode is listed at 30 credits per minute and a higher-end Seedance mode at 90.

Exact rates can change, so use the in-product credit estimate before generation when available.

Translation credit rates

HeyGen currently documents Audio Only translation at 4 credits per minute, Speed at 6 and Precision at 10.

If a team translates 100 minutes in Speed mode, that consumes about 600 credits—the entire monthly Creator allocation.

Localization teams should therefore calculate credit budgets from target-language minutes rather than raw source-video count.

Credit rollover for monthly subscribers

Unused web monthly credits roll over for one additional billing cycle while the account remains paid.

In practice, those unused credits can remain available for roughly 60 days: the original cycle plus the following cycle.

This helps users with uneven production schedules without allowing unlimited accumulation.

Credit rollover for annual subscribers

Annual subscribers still receive credits in monthly allocations, but unused credits can accumulate through the entire annual subscription period.

A Pro 1,000 annual user receives 1,000 each month; unused balances continue accumulating until the annual renewal date.

This is a meaningful advantage for teams with seasonal production spikes.

What happens to credits after cancellation?

Canceling stops future renewal but paid access remains until the end of the current cycle.

When the account moves to Free, unused paid credits expire and do not carry over.

Rendered videos remain accessible, while paid avatar slots beyond the Free allowance can become locked until resubscription.

Creator cannot buy web top-ups

Creator users who exhaust 600 credits on web must upgrade to Pro.

This creates a sharp step for users with occasional spikes. A creator who needs only 100 extra credits one month still has to change plans rather than buying a small web add-on.

Mobile stores can show separate one-time top-up offers, but mobile pricing and rollover rules differ and should not be mixed with web-plan comparisons.

Pro cannot buy web top-ups either

Pro users obtain more capacity by selecting a higher recurring Pro tier.

A mid-cycle upgrade charges the price difference and provides the additional credits immediately. The new full allocation applies from the next billing cycle.

This is better for sustained usage than temporary spikes.

API pricing is separate

HeyGen's direct API is pay-as-you-go and starts with a $5 wallet. It does not require a Creator, Pro or Business web subscription.

The API supports Video Agent, text-to-speech, Avatar III/IV, translation, photo avatars and template generation.

MCP usage comes from the web-plan credit balance, while direct API and Skills use the separate API wallet.

Why web and API budgets should be separate

A marketing team may produce manual videos in Business while a product team generates thousands of personalized videos through API. Those are different cost centers.

Combining them into one internal budget makes usage harder to manage even though the same HeyGen brand powers both.

Developers should monitor API wallet spend separately from workspace credits.

Refund policy

HeyGen says payments are generally non-refundable except where required by law or approved under specific circumstances.

Direct HeyGen and Google Play purchases can be submitted for refund review within 15 days. Apple App Store refunds use Apple's process and generally reference a 14-day period.

Significant credit usage can make a direct HeyGen refund request ineligible.

Cancellation and downgrade timing

Standard downgrades and cancellations take effect at the end of the current billing cycle.

Users keep paid features and remaining credits until then. After downgrade to Free, unused credits expire.

Legacy unlimited plans are no longer sold; users who leave a legacy plan cannot return to it.

Cost scenario: regular Creator

A solo creator producing a modest number of avatar videos can pay $348 over 12 months at the monthly $29 rate or $288 on annual billing.

The $60 annual saving is meaningful if the workflow is already proven.

Users who frequently exhaust 600 credits should not remain Creator solely to preserve the lower base price.

Cost scenario: Business with five seats

Business starts at $149 for the first seat. Four additional seats add $80, producing a $229 monthly workspace price before extra credits.

The workspace still receives 1,500 shared monthly credits. If the team also buys 1,000 extra credits, monthly cost rises another $50 to $279.

This example shows why seat count and generation volume should be modeled separately.

Cost scenario: translation team

A Business team translating 250 minutes per month using the Speed engine would use roughly 1,500 credits, consuming the entire included monthly pool.

Any avatar generation, B-roll or Video Agent work would then require extra credits.

Teams using several generation features should avoid allocating the entire plan based on one workload.

Pricing versus Synthesia

Synthesia Basic is free. Starter costs $29 monthly or $264 annually, while Creator costs $89 monthly or $804 annually. Enterprise is custom.

Synthesia prices its current self-serve plans around shared credits and video minutes, while HeyGen Creator offers more emphasis on expressive avatars and translation with 600 monthly credits.

Pricing versus Runway

Runway Standard is $15 monthly or $12 annual-equivalent, Pro $35/$28 and Max $95/$76. Runway focuses on general generative video rather than presenter avatars.

It can be cheaper for cinematic experimentation, while HeyGen is specialized for repeatable human-presenter and localization workflows.

Pricing versus Canva AI

Canva Free includes limited AI. Current official US pricing lists Pro at $144 per year and Business at $250 per person per year.

Canva AI video is part of a broader design suite, making it better value when a team also needs presentations, social content and brand design. HeyGen provides much deeper avatar and translation functionality.

Plan-change budgeting

Because Pro upgrades take effect immediately with prorated billing, teams can begin conservatively and move upward when real production data proves the need. This is safer than purchasing a very large recurring credit tier before the average accepted-video cost is known.

Final pricing verdict

HeyGen's pricing is transparent at the entry level and increasingly usage-sensitive as production scales. Creator annual is strong value for a committed solo user; Pro provides a flexible high-volume ladder; Business is the natural team plan.

The key is to measure credits per accepted final video. Advanced models and translation can consume capacity quickly enough that theoretical video counts are misleading.

Frequently asked questions