Frase Pricing 2026: Starter, Pro, Scale & Overage Costs

Frase pricing is structured around content volume, sites, seats, audits and AI/visibility capacity. The self-serve plans are Starter, Professional and Scale, with Enterprise custom. Yearly billing saves 20% on the main Frase subscription.

Starter costs $49 month to month or $39 per month billed annually. Professional costs $129/$103, and Scale costs $299/$239. The current pricing is transparent about article and audit limits, extra seats and optional overages, which makes it easier to model than products that hide all usage details behind sales.

Frase pricing at a glance

Starter: $49/month or $39 annual-equivalent

Starter is designed for solo marketers, freelancers and single-site teams. It includes one seat, one site, 10 articles per month and 50 audit pages.

The plan also includes 25 AI generations, SEO and GEO scores, direct CMS publishing, AI Visibility on ChatGPT and Google AI, 10 Content Guard pages, Frase Answers and 5,000 API/MCP/CLI requests each month.

Starter does not offer pay-as-you-go overages. When the plan hits its monthly limit, usage stops until the cycle resets or the user upgrades. That protects low-volume buyers from surprise bills.

Professional: $129/month or $103 annual-equivalent

Professional is the main team tier. It includes three seats and five sites, with extra seats at $29 per month.

Monthly usage increases to 40 articles, 250 audit pages and 100 AI generations. Content Guard covers 75 pages, AI Visibility monitors 200 prompts and Perplexity joins ChatGPT and Google AI as a tracked engine.

Professional also adds content calendar, internal-linking suggestions, omni-channel content atomization, AI crawler monitoring and 20,000 API/MCP/CLI requests per month.

This is the first plan with optional pay-as-you-go capacity. It is off by default, so exceeding the included allowance does not automatically create charges unless the account enables overages.

Professional overages

Current Professional rates are $5 per extra article, $0.50 per additional audit page and $0.25 per extra AI prompt.

This can be useful for occasional seasonal spikes. A team that normally publishes 35 articles but needs 45 in one month may find five article overages cheaper than moving permanently to Scale.

If overages happen every month, the team should compare the recurring overage total with the price difference to Scale.

Scale: $299/month or $239 annual-equivalent

Scale is aimed at agencies and multi-site brands. It includes five seats, up to 10 domains and extra seats at $29 per month.

Monthly capacity rises to 100 articles, 1,000 audit pages and 350 AI generations. Content Guard monitors 300 pages, AI Visibility tracks 500 prompts and adds Claude and Gemini alongside ChatGPT, Google AI and Perplexity.

Scale includes client-ready exportable reports, twelve months of historical data and 50,000 API/MCP/CLI requests. It is the highest fully self-serve plan.

Scale overages

Scale has lower unit overage rates than Professional: $4 per extra article, $0.40 per audit page and $0.20 per AI prompt.

As with Professional, pay-as-you-go is optional and off by default. That means Scale can behave either as a hard-cap plan or a variable-usage plan depending on the organization's preference.

Enterprise: custom

Enterprise targets large organizations and agencies needing white-label client experiences, security controls or custom scale.

It includes custom seats, domains, limits and API arrangements, white-label reports, a branded client portal, SSO and SAML, a dedicated account manager, SLA and two years of history.

Pricing is sales-assisted. Buyers should request a quote that specifies usage caps, API limits, implementation, support, renewal terms and any custom reporting or portal requirements.

Seven-day free trial

Frase's free trial lasts seven days and does not require a credit card. It uses Professional's feature set with capped quantities: five articles, 50 audit pages, 25 AI prompts and up to three seats.

The trial also lets users test agent publishing, content calendar, internal linking and AI Visibility. This is more useful than a read-only product demo because teams can run a real content workflow.

No ranking or AI citation result can reasonably be guaranteed within seven days, so the best trial evaluation is operational: research quality, optimization usefulness, publishing speed and editorial adoption.

Annual billing savings

Starter falls from $49 to $39 per month equivalent, saving $120 over a year. Professional falls from $129 to $103, saving $312 per year. Scale drops from $299 to $239, saving $720 per year.

Annual billing is attractive once usage is stable. Teams still validating whether 40 or 100 monthly articles are the right tier should test month-to-month or use the free trial before committing.

Extra seats

Professional includes three seats and Scale includes five. Additional seats cost $29 per month on both plans.

Seat cost matters for agencies where strategists, editors, writers and account managers all need direct access. A team with many occasional contributors should compare whether read-only sharing or external workflows can reduce the number of paid seats.

AI Visibility allowances

Starter tracks 50 prompts across ChatGPT and Google AI. Professional tracks 200 and adds Perplexity. Scale tracks 500 and adds Claude and Gemini.

Prompt volume should be chosen from the number of categories, competitors, markets and buyer questions being monitored. Tracking hundreds of weak or duplicate prompts creates more dashboard data without necessarily improving decisions.

API, MCP and CLI allowances

Starter includes 5,000 requests per month, Professional 20,000 and Scale 50,000. Enterprise is custom.

These limits matter for teams using Frase through agents or automation rather than only the web interface. A workflow that repeatedly audits, generates and republishes content through API or MCP can consume requests quickly.

FraseCMS Free: included

Every Frase plan includes the FraseCMS Free tier with up to 100,000 page views per month and 25 GB bandwidth. The site displays a small Powered by Frase badge.

The free tier pauses serving when its page-view cap is exceeded until the next month, so a production site approaching the limit should upgrade rather than assume overage traffic will continue.

FraseCMS Basic: $19/month

Basic supports 250,000 page views per month, 100 GB bandwidth and a custom branded domain or subdirectory without the Frase badge.

Beyond the included page views, the current pricing page lists $1 per extra 1,000 page views, with a spend cap set at the base price by default.

FraseCMS Pro: $99/month

Pro supports one million page views and 500 GB bandwidth plus dedicated support. Overage is currently $0.50 per extra 1,000 page views.

Yearly FraseCMS billing saves two months on Basic and Pro.

Refund policy

Frase's Terms, last updated April 26, 2026, state that all fees paid are final and refunds are not provided except where applicable law or a specific written agreement requires otherwise.

This makes the no-card trial particularly important. Buyers should validate workflow fit before paying rather than assuming they can rely on a refund window after purchase.

Cancellation and plan changes

Frase advertises cancel-anytime self-serve subscriptions. The pricing page says upgrades can take effect immediately with proration, while downgrades apply at the next billing cycle.

The Terms contain broader subscription-renewal provisions, so enterprise or order-form customers should follow their negotiated notice requirements rather than assuming self-serve cancellation rules apply identically.

Professional versus Scale: when to upgrade

The price gap between Professional and Scale is substantial, so article volume alone should not drive the decision. Professional includes 40 articles, 250 audit pages, 200 AI Visibility prompts and five sites. Scale raises those limits to 100 articles, 1,000 audit pages, 500 prompts and 10 domains, while also adding Claude and Gemini visibility plus client-ready reporting.

If a team occasionally exceeds Professional's article or audit allowance, optional overages can be cheaper than upgrading. If the team consistently manages more than five sites, needs 12 months of history, wants broader AI-engine coverage or repeatedly pays overages, Scale becomes easier to justify.

Hard-cap versus pay-as-you-go strategy

Professional and Scale can operate as hard-cap plans because overages are disabled by default. This is valuable for budget-controlled teams: a sudden editorial sprint cannot silently create a usage bill unless an administrator has explicitly enabled pay-as-you-go.

For agencies with variable client launches, enabling overages can reduce operational friction. The safest setup is to define an internal monthly ceiling and monitor usage before the end of the cycle so a temporary spike does not become the new normal.

Seat economics

Extra seats cost $29 per month on Professional and Scale. That can materially change total cost for agencies with many writers or reviewers. Five extra seats would add $145 per month before any overages or FraseCMS add-ons.

Teams should separate contributors who need to create/edit inside Frase from stakeholders who only need exported reports or shared drafts. Giving every occasional reviewer a paid seat can make a lower base plan more expensive than a competitor with unlimited users.

AI Visibility cost planning

The prompt allowances—50 Starter, 200 Professional and 500 Scale—should be mapped to actual monitoring strategy. A company tracking five categories, five competitors and multiple markets can exhaust prompts quickly if every wording variation is treated as a separate strategic query.

Build a prompt taxonomy first: brand, category, alternative, use case, problem and comparison queries. Remove near-duplicates, then choose the plan from the number of meaningful questions that need recurring monitoring.

FraseCMS total cost

FraseCMS can reduce the need for a separate lightweight blog host, but it should still be treated as its own cost center. The included Free tier is useful for testing or lower-traffic sites. Basic at $19 per month is the practical branded option, while Pro at $99 targets higher-traffic publishing.

Because Basic and Pro have their own page-view overages, teams should compare FraseCMS against their existing hosting economics before moving a mature site. The operational convenience of keeping publishing and optimization together may be valuable, but it is not automatically cheaper than an established CMS stack.

Cost scenario: small in-house team

A three-person team publishing around 30 articles and auditing 150 pages per month fits Professional without overages. Annual billing costs $1,236 per year before tax.

If the team needs one extra seat, add $29 per month. If it also exceeds the article allowance by five in one month, optional pay-as-you-go would add $25 for those articles.

Cost scenario: agency

An agency managing eight sites, producing 80 articles and auditing 700 pages per month fits Scale's standard capacity. Annual billing is $2,868 per year for five included seats.

White-label reporting or a branded portal moves the agency toward Enterprise even if Scale's content limits are sufficient.

Frase versus alternative pricing

Current Surfer pricing starts at $49 per month billed yearly for Discovery, with Standard at $99, Pro $182 and Peace of Mind $299 on annual billing. Clearscope Essentials is $129 per month and Business $399, both with unlimited users. Scalenut currently lists Starter $59 monthly or $24 annual-equivalent, Plus $89/$36 and Professional $199/$80.

Frase sits in the middle: more expensive than Scalenut's discounted annual entry, less expensive than Clearscope for a solo or small team, and competitive with Surfer depending on the workflow and volume needed.

Final pricing verdict

Frase's current pricing is unusually explicit for an SEO/GEO platform. Limits, overages, seat costs and add-ons are published, and Professional/Scale overages are off by default.

The best value comes from using the full workflow—optimization, AI visibility, publishing and monitoring. Buyers using only the editor may find lower-cost options more economical.

Frequently asked questions