Digital MarketingSEOSocial Media Marketing

Advertising and Marketing Tips for Small Businesses

Since the beginning of 2021, at least 8,000 new businesses have registered in Singapore. In 7 months, with a population of merely 5.9 million, this is a significantly large number. 

What does this mean for new businesses and old ones? 

Small businesses face a more challenging time growing than large scale enterprises. They usually do not have the funding or budget to commission extensive advertising and marketing campaigns. Lack of a great marketing and advertising budget can hamper one’s reach and affect their growth. This is why businesses need to invest in more innovative marketing and advertising options to communicate with their audience efficiently but within their budget. 

If you are just starting out on your own and do not have the luxury of a big marketing and advertising budget, read this article to find out more marketing tips for small businesses.

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Popular Advertising Tips for Small Businesses

If you have a small or new business, you have to make a budget created for advertising. Even if it isn’t a big budget, you still need to keep some of your finances aside for advertising purposes. Most small businesses do not think it is necessary to start advertising campaigns right from the inception of their company. Still, it is probably the most essential advertising tip for small businesses. 

Suppose you do not spend on advertising your brand right from the beginning. In that case, there will be no awareness generated about your company, leading to a loss in revenue. If no one knows that your business exists, how will they spend money on it?

If you have a local business, follow these inexpensive advertising tips for small businesses to help them grow:

Register your business on Google My Business

Google My Business is a free advertising tool that can be used to improve your chances of local visibility. This tool is ideal for local, small scale businesses. Your company gets registered on Google Maps and Google Search, making it easier for your audience to find you. It also allows customers to review your business, thereby increasing your credibility as well. 

Get your small business listed on Google

Business listings are crucial to boosting local awareness of your organization. Over 46% of all searches on Google are local searches, which means nearly half of the users who visit the site have the intent to find something that solves a local query. This will allow you to tap into an existing market whose needs your products or services can provide.

Use local SEO tactics to improve your online rankings

Local SEO keywords and tactics such as the ones mentioned above can also act as a means to boost your reach online. Since the local market is significantly smaller than the global market, establishing yourself locally will benefit your business and generate higher revenue. Your advertising campaigns should revolve around local events and news and use local SEO keywords.

Use pay per click advertising

Pay per click advertising is when you pay the search engine, for example, Google, to advertise your business on their search engine. The payment model is based on the number of clicks your ad gets. It’s directly proportionate to the number of views your local business gets, making it a lot more affordable for small and new companies that do not have a large advertising budget.

Popular Marketing Tips for Small Businesses

Advertising and marketing go hand-in-hand. Advertising acts as the tool used to execute a part of the overall marketing strategy. Marketing your business has a lot more factors to it than just investing in advertising. 

Creating a visual appeal for your brand, building on a product, packaging, market research, user insight, etc., are all sections involved in marketing but are not necessarily related to advertising. Some marketing tips for small businesses that can help them get their feet off the ground are listed below.

Host local events to raise brand awareness

Your brand is more than your product. Focusing on building a brand can help promote your product and allow you to diversify your business in the future. This can be done online and offline to help you engage with the locals in your area. Hosting online or offline events to actively engage with your audience can help build awareness about your brand and promote your product more organically. 

Start a loyalty programme for your customers

This is a nearly free way to get repeat orders and customers. Starting a loyalty programme early in your business will encourage users to visit and use your products or services. It will help you build a relationship with your customers, the key to any successful marketing strategy. Your business can offer multiple cost-effective perks to your customers that won’t result in losses. You can offer free shipping on multiple orders, offer discounts, give out freebies, etc., to win the customer over.

Create content in your niche to be seen as an expert in the field

People are looking for an experience for a brand, not just a product or service. This change in thought has made businesses realize that they need to offer their users an overall experience, which comes with providing knowledge and insights into the industry. This can be done by creating relevant content in your niche. It also builds credibility and trust in your company. When your customers believe that you know what you are talking about, they are more likely to trust the service you provide.

Start with targeted social media marketing

Social media is a great marketing tool even if you do not run paid ads or sponsored posts for your small business. It offers businesses a platform to showcase their brand, services, and products and engage with their audience freely. It needs to be put to full use to achieve optimized results. Some marketing tips for social media are discussed below.

How to Use Social Media Marketing for Your Small Business

Research your competition

Researching your competition involves finding out about the strategies they have in place, their engagement tools and tactics, and their brand and visual identity. When you understand your competition, you know how your audience reacts to them. This will help you develop your own strategy to communicate with your audience in newer and more innovative ways.

Target the right audience

Creating thoughtful, engaging content is meaningless if you aren’t reaching the right audience. Your posts should be made in a way that can communicate with the audience that would be interested in your products or services. Use hashtags and targeting options offered in paid promotions to get the most out of your social media content.

Use the right platform

You also need to ensure you are using the right platform for your audience. For some products such as appliances, platforms like TikTok and Instagram can be helpful. For things like furniture, your target audience might probably be on Facebook. Using the wrong platform to showcase your message will lead to wasted resources and no development.

Conduct regular social media audits

Companies need to spend dedicated time conducting analysis for each post they put up on social media. This will give insights on what works and what does not, what timings to post, the kind of content that gets the most engagement, the kind that gets the most clicks and sales, etc. A regular social media audit can help you boost your strategy and take it to the next level.

Create a thorough social media calendar

The next marketing tip for social media is to create a social media calendar so you can post regularly. Consistently creating content is key to building an online presence. If you do not post regularly, your audience will most likely forget about you and lose interest in what you have to say.

Stay engaged with your audience

Engagement is key for all small businesses. Your customers want to feel involved in what you are doing at your organization, and maintaining a social media presence that actively engages with its audience will help them feel like they are a part of your journey. This personal connection that your audience feels with your brand will create customer loyalty and preference over others who may be offering the same product or service.

While these tips may help you boost your business, you will probably have to work with someone who has real experience handling online and offline advertising, marketing, and social media. If you are a small business you might not always have the budget to have a team working on your brand full-time, which is where platforms like Sabisuu come into play. We have multiple content creators, marketing professionals and advertising executives that you can work with that can help your small business grow.

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Helen Gallegos

Copywriter | Social Media Expert | Writer | Blogger

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