As a small-to-midsize business (SMB) trying to market products or services, you may be looking into digital marketing as a way to promote your business. SMB internet marketing can help you use online marketing to reach more leads for your business.
If you wonder what SMB digital marketing consists of and which strategies can help you small to mid-size firm, stick to this article as we will cover the six most important SMB digital marketing strategies.
What is SMB Digital Marketing?
SMB, which is known as a small-to-midsize business, generally has an employee count from 1-999. SMB digital marketing consists of various digital marketing tactics to gain business utilizing the internet.
Due to their small size and limited marketing budget, their advertising methods will differ from those of corporate giants with more employees and humongous marketing budgets.
So let’s talk about those six essential SMB digital marketing strategies:
i. Search Engine Optimization (SEO)
ii. Pay Per Click (PPC)
iii. Social Media Marketing (SMM)
iv. Email Marketing
v. Content Marketing
vi. Google My Business
Search Engine Optimization (SEO)
Search engine optimization, also known as SEO, is optimizing the website to get organic traffic from search results without paying a penny to Google. SEO consists of keyword research, content, on-page SEO, technical SEO, and link building.
Combining all the SEO factors and UI/UX can help you rank your business at the top of organic search.
Implementing keywords will allow Google to know what your page is about, so Google can show it on SERP, also known as the search engine results page. This will bring your target audience to your business website.
UI/UX will help your user to navigate your website. It is an important parameter to focus on as UI/UX will migrate your user from content to transactional page with good call to action placement. Below is the list of some SEO tasks an SMB should add to their SEO strategy:
- Keyword Strategy
- Relevant and Value Added Content’
- Meta Tags and Header Tags
- Internal Linking and Schemas
- Focus on Page Load Speed
- Build Highly Relevant Links
1×1 Impression is a professional SEO services company that focuses on small business SEO by driving quality traffic and conversions.
Pay Per Click (PPC)
A pay-per-click campaign is a method of Internet marketing that requires advertisers to pay a charge each time one of their ads gets a click. It’s a method of buying visits to your website rather than engaging in organic SEO.
PPC advertising is a popular form of search engine marketing. Advertisers can bid for ad placement in a search engine’s sponsored links when someone searches for a keyword related to their business.
As an example, if we bid on the keyword “PPC software,” our ad might show up very high on the Google results page. If your ad is more relevant than big corporations (giving your SMB a fighting chance), then your PPC ad will appear higher.
Unlike PPC ads, there are also pay-per-lead ads, in which you only pay if someone contacts you from your ad, rather than paying when someone clicks on your ad.
PPC is complex to perform. Hence you should also go with the pros. Opt for PPC advertising services, so you do not spend valuable money on ads that are not driving you the results.
Social Media Marketing (SMM)
Social Media Marketing is an essential part of SMB digital marketing. Marketing on social media involves more than simply updating Facebook and Twitter a few times a day. It takes time and effort to build your brand, engage your prospects, and increase sales.
Social media marketing has the unique advantage of allowing you to engage directly with customers and followers. By building relationships over time, rather than attempting to sell something immediately, you will be able to make more sales.
Social media marketing has many ways to promote your brand, content, product, or services, such as:
- Joining business groups and sharing your post to reach the maximum audience
- Creating a business page for regular content sharing
- Collab with social media influencers to promote your product or service
In addition, using social media offers you the opportunity to create a social media ads campaign utilizing the content you post. You can spend a little money to promote each post you make. You can reach any audience you want by promoting your posts.
Those who believe email marketing is for the old guys are mistaken. For small businesses, email marketing is the best way to nurture leads and convert prospects. Email recipients spend 138 times more than those who do not receive emails.
Sounds interesting, right?
When you become a part of someone’s inbox, you’ll be able to communicate with them on a much more personal and individual level than you would otherwise be able to. The best email marketing strategies take advantage of the one-to-one aspect of email, which is inherent to the medium.
Content marketing is an effective way to grow your audience and make your brand more known if you own a small business.
In content marketing, you create and distribute content online to grow your website’s traffic. Blogs, infographics, and whitepapers are all content types aimed at catching the attention of customers.
You can also use content marketing to identify your consumers’ pain points and explain how your products can solve them. It may lead directly to sales.
Tip: To create content that appeals to your audience, you must know their concerns. You can find your potential audience using social media platforms like Facebook, Linked In, and Quora.
Google My Business
Google My Business has a unique place in SMB digital marketing strategies, especially if you are a local business.
Search engines like Google are the ultimate referral source whether you’re looking for foot traffic or web traffic. When someone searches for your company on Google Search and Google Maps, they will find it if you have a Google My Business account.
Your listing shows where and how to find your shop, whether you have a web or physical address.
The ability of Google My Business to integrate search engine results into marketing campaigns is a huge advantage for local businesses. Unlike a regular business listing, it is a valuable tool that gives you benefits from appearing in Google search.
Once you rank in the Google Maps pack, Google My Business can bring you calls, website visits, and direction requests.
Google My Business optimization seems easy to optimize. However, it isn’t. It would be best to opt for google my business optimization services as these professionals know in and out of googling my business optimization and keeping an eye on the competitor.
Whether you want an ROI-driven SEO campaign or lead-generating PPC ads, 1×1 Impression is your full-service digital marketing agency.
Most of our work is with small to medium-sized businesses, helping them create custom digital marketing solutions that fit their brand, product, goals, and budget.